In Hugo, you can declare site-wide params (i.e. in your configuration), as well as params for individual pages.
A common use case is to have a general value for the site and a more specific value for some of the pages (e.g., an image).
You can use the
.Param method to call these values into your template. The following will first look for an
image param in a specific content’s front matter. If not found, Hugo will look for an
image param in your site’s configuration: